This September, Austin's Dead Rabbit pub is shaking things up with Grá Mór, a fresh cafe concept that's reimagining Irish hospitality.
Co-founder Jack McGarry envisions it as a 'third space' where cafe culture meets pub energy, offering more than just coffee and scones.
It's a response to Gen-Z's growing love for creative non-alcoholic drinks, challenging the old-school pub norms.
Gone are the days of binary choices—coffee shops or bars.
Grá Mór merges them into a welcoming hub, serving customizable coffees, CBD sodas, smoothies, and shakes alongside traditional favorites.
McGarry, a recovering alcoholic, emphasizes equality: "Non-alcoholic options deserve the same craft as cocktails," he says, fighting against them being mere afterthoughts.
The cafe caters to diverse crowds, ensuring everyone feels at home whether sipping wine or a mocktail.
Statistics show young people are drinking less, craving fun alternatives without isolation.
McGarry draws from his hospitality roots, noting the shift from homogenous drinking to vibrant diversity.
Named for the Irish phrase meaning 'big love,' Grá Mór invites patrons to leave 'love notes'—personal messages echoing the dollar bills in their New York spot.
It's about creating memories in a space that tells Ireland's story through food, drinks, and community.
Opening September 3 from 8am to 9pm, it's set to become Austin's go-to for inclusive, joyful gatherings.
As McGarry puts it, "We need spaces where friends can mix without compromise."
This cafe isn't just quenching thirst—it's building connections in a fun, forward-thinking way.
Get ready for a taste of Ireland's evolving spirit right in Texas.